Online Marketing With Google Analytics

Course Overview

Learn how to use Google Analytics to create data-driven marketing and branding campaigns with this online digital marketing course. This programme introduces the tools and techniques used to measure, analyse, and improve online marketing performance.

You will explore how businesses use Google Analytics for market research, customer behaviour analysis, and campaign optimisation. The course covers both fundamental concepts and advanced features, including goal setting, audience segmentation, and performance tracking.

Gain practical skills to design effective marketing strategies backed by real data and measurable outcomes.

What You Will Learn

• Define Google Analytics and understand its role in digital marketing
• Identify different types of Google Ads and their applications
• Understand the importance of assigning values to marketing goals
• Create measurable URLs using tracking parameters
• Analyse user behaviour to improve marketing performance

Course Modules

Knowledge & Skills You Will Gain

• Digital Marketing Strategy
• Google Analytics
• Campaign Performance Analysis
• Customer Behaviour Insights
• Google Ads & Online Advertising

Course Features

• Self-paced learning
• Beginner to intermediate level
• Practical marketing applications